FRESH MARKET & FRESH CONGRESS

... is the largest fruit and vegetable industry trade show in Europe. The annual edition is a major event for suppliers and producers across the sector. Fresh Market was a serious graphic design challenge — the audience had grown used to a very outdated visual style over the years, and my job was to bring new energy to the event’s look and feel.

www.freshmarket.eu

In my work for Fresh Market, the main focus was refreshing their long-standing branding.
Their customers were already used to a certain visual style, so the goal wasn’t a complete makeover, but rather an update — enhancing the graphic side to make the event’s communication clearer and more visually cohesive.

An additional event that was launched is Fresh Congress — a fruit and vegetable industry conference.
My task was to create the full branding for it: logo, visuals, business cards, brand book, and promotional merchandise.

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